Standing at the edge of a cliff isn't necessarily dangerous.
Being ignorant or unaware of the danger
is what makes the situation dangerous.
People are attracted to those
who have passion and a clear vision
of where it is what it is that they want to accomplish.
Resist the temptation to justify when you
need to apologize for an action, attitude, or behavior.
The happiest people I know
are the ones who look for the good in every situation.
Your potential client must justify
why they're about to buy your product or service,
and they must also justify
why they're about to buy it from you.